CCTV Tower in Beijng

Central China Television (CCTV) announced that it will launch an Arab language channel for broadcast in the Middle East and North Africa. This move is the most recent of China's attempts to reinvent its global media strategy. Chinese officials have realized that the only way to win the media war on sensitive issues like the treatment of the Uighur minority is to present the State line early and often, with a message tailored to the people who you hope to sway.