IHOP Coming to the Middle East 06/21/2011
Strawberry cheesecake pancakes and ful, together at last
Longtime readers will remember when we highlighted Krispy Kreme’s expansion to Turkey a couple of years back. Now it’s the International House of Pancakes’ turn to take their uniquely American riff on breakfast eastward. From MSN Money:
“DineEquity, Inc. (NYSE: DIN), the world's largest full-service restaurant company, announced today that its wholly owned subsidiary, IHOP Franchise Company, LLC, has signed a multi-restaurant franchise agreement with an affiliated entity of Kuwait-based M.H. Alshaya Co., WLL, for the development of 40 new IHOP Restaurants in Kuwait, Saudi Arabia, Jordan, Lebanon, Qatar, the United Arab Emirates, Oman, Bahrain and Egypt.”
Despite claiming international cred, the new Middle East locations will be the chain’s first step outside of North America. I for one can’t wait to see what a halal IHOP menu looks like.
Mohammed Alshaya, executive chairman of M.H. Alshaya Co., cheerily explained his decision to partner with DineEquity to bring mounded pancakes and cheese-encased omelets to the Arab world: "Consumers in the Middle East consistently tell us that they want the great quality and value that IHOP represents and we are pleased to introduce this leading American dining brand here.”
Something tells me he’s never actually eaten at IHOP.
“DineEquity, Inc. (NYSE: DIN), the world's largest full-service restaurant company, announced today that its wholly owned subsidiary, IHOP Franchise Company, LLC, has signed a multi-restaurant franchise agreement with an affiliated entity of Kuwait-based M.H. Alshaya Co., WLL, for the development of 40 new IHOP Restaurants in Kuwait, Saudi Arabia, Jordan, Lebanon, Qatar, the United Arab Emirates, Oman, Bahrain and Egypt.”
Despite claiming international cred, the new Middle East locations will be the chain’s first step outside of North America. I for one can’t wait to see what a halal IHOP menu looks like.
Mohammed Alshaya, executive chairman of M.H. Alshaya Co., cheerily explained his decision to partner with DineEquity to bring mounded pancakes and cheese-encased omelets to the Arab world: "Consumers in the Middle East consistently tell us that they want the great quality and value that IHOP represents and we are pleased to introduce this leading American dining brand here.”
Something tells me he’s never actually eaten at IHOP.
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